Technically, the Beatles had it right. But that doesn’t stop us from spending a lot to _demonstrate_ our love. According to the National Retail Federation, 63 percent of people are planning to celebrate Valentine’s Day this year, and they’ll do so to the tune of $120 each. Men tend to outspend women by a nearly two-to-one margin ($156 vs. $85).
h3(matt). Matt’s View
p(matt). Men may outspend women on Valentine’s Day, but they sure don’t out-plan them. At a recent dinner party, a sales rep for a major greeting card company pointed out that most of the cards for men are usually well picked over a couple of weeks before Valentine’s Day. But the cards for women go largely untouched until about February 12th or 13th.
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