Profitable Ideas: Why We Buy, Defining Success, and More

Weekly roundup of interesting and helpful personal finance articles from around the web.

Why we buy products connected to place, people, and past (HBR). Wow, there’s a lot going on inside our brains—and hearts—when we make purchase decisions, many of which we’re not even aware of.

11 steps to winterize a house (US News). It’s one of your biggest investments. Here’s how to take care of it before the big freeze.

How to protect your privacy while shopping on Amazon during the holidays (USA Today). How to shop safely.

Defining success (Collaborative Fund). You don’t need to be a headline maker, you just need to be consistent.

19 nice-try tax breaks rejected by the IRS (Kiplinger). It’s funny what people will try to get away with, and possibly instructive.

Starting a business with your 401(K)? Be careful (NY Times). It looks like a source of easy funding, but there are some watch-outs.

Thy will be done (Humble Dollar). If you don’t have this document, what are you waiting for?

This is how to quit without harboring regrets (Fast Company). For those considering joining in the great resignation.

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