A hot topic among “consumer behavior” researchers is “shopping momentum.” The idea is that once a shopper makes a purchase they cross an important threshold making it much more likely that they’ll make other purchases on the same trip. While marketers work at spurring faster first purchases, I wonder if the same concept might apply […]
Getting Started With Investing
For help determining how much you may need for your retirement, figuring out your optimal asset allocation, adopting the best process for choosing investments, and choosing among your IRA and 401(K) options, read The Essentials of Investing. For college funding, read How to Help Your Kids Pay for College.