Tag Archives | Retirement

Your Number

Financial services company ING is heavily promoting a new interactive web site designed to help you figure out “your number” – that is, how much money you’ll need to have saved by the time you retire. I took it for a test ride, and while it gets high marks for user friendliness, it doesn’t help […]

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Savings Momentum

A hot topic among “consumer behavior” researchers is “shopping momentum.” The idea is that once a shopper makes a purchase they cross an important threshold making it much more likely that they’ll make other purchases on the same trip. While marketers work at spurring faster first purchases, I wonder if the same concept might apply […]

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