A new web site is redefining the fight against hunger–literally. Part word game, part poverty awareness builder, is all about getting food to those who need it most. Go to the site and you’ll be greeted with a word quiz. Choose the word’s correct definition and you just helped send 10 grains of rice to people who don’t have enough to eat. As reported on _CBSnews.com_, it works like this: sponsors, whose ads appear on the site, pay for the rice; all you have to do is visit the site, play the game, and with each correct answer the cost of 10 grains of rice is given to the United Nations World Food Program (WFP). How much good can be done 10 grains of rice at a time? The site’s first check to the WFP was for $100,000. That’s enough to feed 500,000 people for a day.
h3(matt). Matt’s View
p(matt). A natural audience for this site is schools. While it’s right to be cautious about allowing marketers into the classroom, FreeRice.com has much more upside than downside. It’s a creative way to teach kids about vocabulary and poverty, while providing direct aid to the hungry.
Comments are closed.